There are online websites/business brokers who can help evaluate the value of your website and help you find a buyer, negotiate terms, and close the sale.
Places like Empire Flippers and Flippa are examples of such brokers.
They will evaluate your website’s worth for free. Just head to their site and fill out a form, and you’ll know your site’s worth within a week.
I recommend going through this process even if you don’t actually plan on using their brokerage services because it will give you a much better idea of what your website can realistically sell for in the current market. They do this for a living, so they’re pretty good at it.
When you sign up, you’ll get a Seller’s whatsapp number list Dashboard with questions to answer and, eventually, offers for your site.
Empire Flippers' Seller Dashboard
Once this part’s done, step #3 will help you get the best deal possible.
Step 3. Look for other interested parties to get the best deal
Working with brokers has a lot of perks: They can find the buyer for you, help negotiate the deal, and ensure a seamless transition into the new owner’s hands. They also provide legal help and make it so you don’t need to hire an attorney or worry about contracts and other complex things.
However, to provide these services, they take a hefty fee. In Empire Flipper’s case, it’s 8% of the sale price up to the first $700K as of this writing.
If you want to get a better deal and take more home when you sell, you should consider finding the buyer yourself and hiring an attorney to oversee the deal. In the end, if your site is big enough, this will end up saving you money.
That said, if you have a smaller site, it may not be worth the hassle to save a tiny amount.
But if your site is bigger, you can find buyers in a lot of ways. You can reach out to competitors directly to see if they’re interested in acquiring you, or you can look to other parties who can benefit from owning your site.
For example, if you own a site about automotive work, you can reach out to mechanics or companies that sell auto parts or bloggers who write about similar topics.
It will be a lot of extra work and manual outreach to find yourself a buyer. But if you want the best price, it’s the only way to get it.
Five ways to increase your website’s sale price
Now you have an idea of what your website is worth and want to see that number get bigger. How do you do that? Obviously, you can do it by making more money. But beyond that, here are five ways to increase your sale price:
1. Diversify your income streams
Remember how I said websites with multiple income streams sell for more than those with a single income source? Well, if you only have one or two ways of making money, expanding that will help your multiple.
You can do that by:
Adding display ads to your site through a display network like Ezoic or AdThrive.
Branching out to other affiliates besides Amazon.
Creating and selling your own physical or digital product.
If you’re able to, I highly recommend working out affiliate partnerships directly with the companies you love to promote.
Amazon’s affiliate program is great and easy to use, but it only pays a few percent. If you work out your own partnerships, you can get anywhere from 5% all the way up to 30% or more. It pays to build relationships and do things others are too lazy to work on.
2. Negotiate higher rates with affiliates
If you already have partnerships with different affiliates, an easy way to increase your income is by negotiating a higher rate.
It’s extremely common for affiliates to give out a higher commission if you just ask—so long as you have an existing relationship with them and you’re actually sending them sales.