This means that you'll focus the entire copy around a single call-to-action, and you'll use the sequence to get the recipient to take that action. Example of an email in a conversion sequence from Yokel Local: Conversion Email Sequence Email Example: Yokel Local SaaS companies and other service providers who rely on booking calls and demos to close deals will find value in a conversion email template. This type of email should be the final one in your email sequence because it no longer educates or inspires the prospect instead it asks for something, their time.
So, make sure this email sequence is reserved for those who have opened, engaged, and even responded to past emails. 4. Follow-Up Email Sequence Just because a prospect doesn't respond to a sales outreach email doesn't mean they're not interested. They may fax number list need a few "impressions" before noticing and taking action. A follow-up email sequence loops back and touches base with your prospect after a few outreach attempts. This is so sales reps can reduce the number of manual emails they send and admin work they have to do. follow up email sequence Template Source Just about every business can benefit from a follow-up email sequence.
If you notice your prospects have had otherwise great engagement and open rates but still haven't taken action on a conversion email sequence you've already sent, a follow-up message can be a nudge in the right direction. This type of email sequence works well when it's personalized and empathetic assume positive intent and genuinely relate to the person on the other side of the inbox. 5. Reminder Email Sequence Whether a lead has booked a demo, signed up for a webinar, or even snagged a seat to an event, your organization has a chance to delight that individual (and possibly earn their business). However, you can't provide that delight if the lead forgets to show up.