2. User portrait
User portrait is the instantiation of the business email list core user group. It conducts various information research and collection on the target users, classifies, aggregates, and filters the information, and finally produces several typical users.
User portraits are different from users in a broad sense. User portraits are specific people. When thinking about product solutions, they have a more sense of substitution. UI and operations can also formulate corresponding strategies based on user portraits.
(The picture comes from the Internet, invaded and deleted)
3. Competitive analysis
Competitive product analysis is to improve yourself by understanding your opponents. There are two purposes. One is to learn from what others have done well.
When reporting the product planning plan to the boss, the boss will definitely ask what advantages we have compared to other products on the market. Competitive analysis can answer this question very well.
Regarding the method of competitive analysis, Brother Dao has written an article before, and interested students can check it.
4. Product positioning
There are four major elements of product positioning:
products and services offered;
What problems did the target users solve/what needs did they meet;
What is the difference/unique selling point from the competition.