To work hard to create something that wows and makes people stop in their tracks. It’s not (like we’ve been led to believe) that consumers of content have attention spans shorter than that of a goldfish, we’re just being pickier about who and what we give our attention to. So how do you go about it? Well, a quirky take on a news story (just look at the content that was generated off the back of Mark Zuckerberg’s ‘Meta’ unveiling), an unpopular or startling opinion, a funny hack or a hilarious TikTok – it’s more about appealing to your consumers’ emotions than their logical brain.
However you choose to go about it, the first 3 seconds of your content needs to hook someone in, tell them what’s to come and why it matters to them. These critical seconds can win you a legion of new fans or condemn to live in the internet wilderness, just bulk sms service hoping for someone to pass by and stop in a game of chance. Handy Hacks to Hook Them In So now you’re chomping at the bit to get cracking and hook those people in but just in case you’re still sitting staring at a blank notebook waiting for inspiration to strike… here are a few tips to help you out! Picture This.
In a world where you can be anything, be instagrammable! Sorry to the copywriters among us (I feel your pain) but visually appealing posts are more clickable. Spend time (and money if you can) in creating unique, eye-catching and engaging images that showcase what you’re all about.