The lead form asks for someone’s contact information. You should make this as easy as possible to fill out, and avoid asking for too much information at once—the more you ask for, the more likely the user is to bounce. Call to action: The call to action is the button or link that encourages visitors to submit their information in exchange for something of value. You want it to be distinct from the rest of your page so it stands out to visitors. Plus, you should include a strong directive, such as “download now.”
5 Examples of Opt-In Pages Now that you know what an opt-in page is and what it needs to be effective, it’s time to look at some real-world examples. Here are five pages that do a great job of enticing visitors. 1. Nomadic Matt’s Pop-up Opt-In Page Nomadic Matt is a travel blogger who knows the importance of building an email list. His pop-up opt-in page introduces himself, then asks for your name and email to get money-saving travel tips. Image courtesy of Nomadic Matt What works: Matt’s intro is friendly and casual to show off his style. He tells you buy email list he knows that “overpaying for travel sucks” and he can show how “you can travel more for less.” The opt-in incentive (money-saving travel tips) is relevant to Matt’s target audience (globetrotter).
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The CTA copy (“Yes! I want to save money on travel!”) makes it easy for people to feel on board. Note the small faint copy for rejecting the offer that subtly nudges people towards the CTA. 2. HubSpot’s “Inbound Marketing Course” Opt-In Page HubSpot offers an inbound marketing certification program that companies use as a training tool for their employees. Image courtesy of HubSpot What works: The lead form is short and sweet, and it only asks for the basics—name and email address. Plus, it also gives the visitor the option to easily sign up via Gmail. The fact that the course is free is prominently displayed (a big incentive).