What this tool does is scan the entire Internet for content that is identical or nearly identical to the content of a URL. In this case, you need to modify the content to make it unique and convince Google that you are not copying it verbatim in order to rank higher in the SERPs.
When a page is removed or redirected, it may result in broken links on your site. They can hurt your SEO score because broken links degrade the Latest Mailing Database user experience. People get annoyed when they encounter broken links that they cannot resolve.
Image via stack overflow
To find broken backlinks, you can use the HTTP header status checker:
The inspector will display results with HTTP status codes that will tell you the status of your backlinks:
200 : The link is good and the page loads well.
301 : The URL redirects from your website to another page.
302 : The URL was redirected, but not "moved" instead of "forwarded".
404 : URL not found.
The 404 is what needs to be fixed by redirecting it to another working URL.
Check your keywords
Yes, we're sure you've done keyword research before you put your content on the page, and you already have keywords to rank for.
However, keyword research is not something you do once and forget. When you try to rank for your chosen keywords, your competitors are doing the same, and their content is more intense than ever.
To check for popular keywords in your niche, you need to go to Google Trends:
If your keywords are popular with your target audience, keep going in that direction. If not, you need to develop long-tail keywords with a focus on your target audience and product/service.
Remember to do regular SEO testing. Google’s algorithm is constantly revised and link building is a continuous practice, so it’s recommended to do an SEO check every 3 or 6 months.