The main aim of a search engine is to make UK Phone Number Database List money usually through advertising. In order to do this it needs to get huge numbers of people to use its search engine services. The only way to encourage UK Phone Number Database List people to continue to use these services is if the SERPS provide links to useful, relevant sites. It is therefore within a search engines interests to ensure that the results within its SERPS are as accurate as possible. The spamming UK Phone Number Database List of search engines forced them to improve the algorithms they use to determine where in the SERPS a particular site would rank.
These new algorithms included UK Phone Number Database List calculations to defend against the spam SEO practises and in some cases websites practising certain spam SEO techniques were black-listed and excluded completely from the SERPS. Of course, the dubious practitioners UK Phone Number Database List of spam SEO techniques soon came up UK Phone Number Database List with new ways to trick the system, and so the war between spam SEO practitioners and the search engines began. The increased complexity of search engine algorithms also meant that the legitimate UK Phone Number Database List side of Search Engine Optimisation became more complex and SEO became a growing industry in itself.
Google and Link Popularity As the world of search engines grew and increased in complexity, Google established itself as the big UK Phone Number Database List player and became the most widely used search engine. Getting good rankings within the Google SERPS became UK Phone Number Database List increasingly important leading SEO experts to spend much time and effort trying to decipher the fundamental points of the Google algorithm.