Setting a budget for your PPC campaigns is not easy. Too little and you sell yourself short. Too much and you're literally wasting money. Most tend to err on the side of caution Industry Email List here, with 40% of brands and agencies saying their PPC budget is lower than it should be. To make matters worse, there is no golden number or right answer to setting Industry Email List your budget. Everything depends on you. On average, SMBs spend between $108,000 and $120,000 per year on PPC. But there's absolutely no way of knowing whether you should fall in line with those averages or not until you're there.
However, while PPC budgeting is not an easy task, it is also not that difficult. All you have to do is take a step back, relax, and stop complicating things. Let Industry Email List yourself be guided through this. Back to basics If you already have the total budget Industry Email List you want to spend on your advertising, you're in luck. All you need to get your ballpark figure is a bit of quick math. " Total Budget/Campaign Duration " So if you wanted to run a £20,000 campaign over four months,
You would have £5,000 a month to spend. It's an average of £167 per day. Easy. If you wanted to give the campaign the biggest boost in the first month, you could increase that budget to £7500. This would reduce the other three months to around £4170. Okay, now Industry Email List calculating a budget isn't as simple as dividing the lump sums evenly for your duration. But if you don't go back to basics and start simple, you'll find yourself overwhelmed and quickly buried Industry Email List under the mountain of numbers around you. This is how you get your numbers to begin with. Then you break them down even further and modify them to suit your goals.