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sharmin Akther
Apr 12, 2022
In Questions & Answers
two years skyrocketed the week of November 6, 2016, the week of the US presidential election. Google is among those affected by fake news, as we learn from a December 2016 interview with Google CEO Sundar Pichai. Pichai says: We at Google have always been concerned with bringing the most relevant and accurate results to users… There have been a few cases where (fake news) has been reported, and we clearly didn't quite get it… Just in the last two days, we announced that we would remove advertising from anything we identify as fake news. Pichai is focusing on paid ads here, but with all the buzz surrounding fake news in the media, SEOs are wondering about the effect of fake news on organic search. Ultimately, Google needs to provide users with quality answers that accurately address the intent of company employee list their users' queries. So why should SEOs care? What can you do? These are questions that organic search marketers ask themselves. how to add facts via database Trying to control fake news Is fake news beyond Google's control? You can bet the search engines don't take that position. Google and Bing are able to verify the accuracy of content to some extent. And search engines are already in a good position to mitigate the spread of fake news in organic search results. Read on for what we know: How Google seeks to algorithmically promote factually accurate content in search results. How Google trains its computer programs to find and eliminate fake news via a new update to its Human Quality Rating Guidelines. Plus, how you can embed reliable factual information into your content using database -driven data . Algorithmic Solution for Factual Accuracy in Search Results: Google's Fact Database Two years ago, the SEO
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