Jul 30, 2022
In Questions & Answers
In recent years, the transformation of domestic enterprises to e-commerce can be described as bumpy. Whether it is a B2B or B2C model, the proportion of revenue brought to the enterprise is not satisfactory. Eventually, many enterprises give Buy email list up their own e-commerce and switch to Alibaba or Alibaba. Third-party platforms like. In the past 5 years, the author has socialized and delivered 25 e-commerce projects for different European and American customer brands, including 15 B2C projects and 10 B2B projects. Through our observation, these projects have brought the expected growth to the client's revenue after delivery, and enhanced the client's brand and revenue. We summarize the different IT requirements of these European and American e-commerce companies in the B2B and B2C models, hoping to give readers in the e-commerce industry some references. Target customers B2C customers are ordinary consumers who order a certain product for themselves or their families. B2B customers tend to be businesses, including distributors and partners. Since the customer is an enterprise, it involves the management of the organizational structure, the authority of different departments and personnel. Therefore, for the self-operated B2C e-commerce platform, there is no need to support the organization, but for the B2B platform, there must be a flexible mechanism to support the management and approval of the organizational structure. product price For B2C users, regardless of whether you have purchased a lot of products in the past, unless there is a marketing campaign, the price is always fixed. In a B2B environment prices are mostly agreement-based, in other words, B2B customers have specific discounts for specific products. Depending on the company they are in, the price will vary, and the number of purchases will determine the final price. Different B2B customers may also face different price displays after logging into the e-commerce platform. Therefore, B2B e-commerce platforms must have a very strong and flexible price system to support this demand.